Bond marketing and public relations campaign strikes gold
06.29.2016 | By Amanda Fenwick
PASADENA, Texas – San Jacinto College is among the winners in the Public Relations Society of America (PRSA) Houston Chapter’s 2016 Excalibur Awards, which honors outstanding professional accomplishments in the development and execution of comprehensive public relations programs and individual tactics.
The College struck gold on Thursday, June 23, 2016, when it was awarded a gold Excalibur Award in the government / public affairs category from PRSA Houston for its development and execution of the 2015 San Jac Tomorrow bond referendum marketing and public relations campaign. The campaign aimed to provide information about the bond referendum and San Jacinto College to citizens and voters that live in the College district.
“This award was a total team effort,” said Teri Crawford, vice chancellor, marketing, public relations and government affairs at San Jacinto College. “I am extremely proud of our entire marketing and public relations team, as well as the many individuals throughout the College and our community who helped provide information about the College and the bond referendum leading up to Election Day. It is a great honor to be recognized for our work by our PRSA peers and we thank them for this recognition.”
Voters in the San Jacinto College District approved the $425 million bond referendum on Nov. 3, 2015, by a nearly 68 percent approval rate. More than five times the number of voters cast a vote in this bond election than they did in the College’s previous bond election in 2008.
Proposed projects of the bond referendum include state-of-the-art and technologically-advanced facilities to train students and workers in the petrochemical, energy, engineering, and computer information and technology sectors; a new welcome center providing a “one-stop shop” for student support services such as admissions, financial aid and advising; new culinary and cosmetology facilities; and additional classroom facilities across the district. Nine buildings will be renovated – most of which are more than 30 years old – providing updated space for early college high school and dual credit programs, as well as more relevant, efficient and technologically-updated instructional spaces for employees and students. Additionally, the funding will provide for security, access and safety upgrades throughout all facilities and significant infrastructure upgrades and replacements for outdated systems.
The Public Relations Society of America is the world’s largest professional organization for public relations professionals, with nearly 20,000 members and more than 500 in Houston. PRSA represents business and industry, consulting firms, government, associations, hospitals, schools, professional service firms and nonprofit organizations. For more information about PRSA Houston, visit prsahouston.org.
About San Jacinto College
Surrounded by monuments of history, industries and maritime enterprises of today, and the space age of tomorrow, San Jacinto College has been serving the citizens of East Harris County, Texas, for more than 50 years. As an Achieving the Dream Leader College, San Jacinto College is committed to the goals and aspirations of a diverse population of approximately 30,000 credit students. The College offers 186 degrees and certificates, with 46 technical programs and a university transfer division. Students benefit from a support system that maps out a pathway for success, and job training programs that are renowned for meeting the needs of growing industries in the region. San Jacinto College graduates contribute nearly $690 million each year to the Texas workforce.